CLIENT: UP2SCRAP NATIONAL QUARTLY PAPERCRAFTING MAGAZINE

COMMENTS:
Fusion Design Group is the publisher of Up2Scrap, New Zealands one and only papercrafting magazine. Editor Steph Milne, works with both an in-house and free-lance design team to produce a highly innovative and much enjoyed, quarterly publication.

Distributed by IMD (Independent Magazine Distributors) and Needlecraft (Manawatu), Up2Scrap has a deserved nationwide profile, being sold on a quarterly basis in Whitcoulls, Paper Plus, Spotlight, New World Independent Supermarkets and other niche papercrafting shops throughout New Zealand."We are now in our fifth year of production", says Steph, "and the publication is going from strength to strength. We now manage a growing Australasian advertising client base, along with the increase in both subscriptions and readership throughout New Zealand and into Australia".

Up2Scrap is currently being promoted on The Good Morning Show on TV One, through combined advertorial with Canon as our sponsor/advertiser, screening four times throughout April and May.
Steph Milne, Up2Scrap Editor

KEY PROJECT INITIATIVES:

• Following a Marketing Feasibility of the industry, Up2Scrap was launched in 2004 as New Zealand's one and only scrapbooking and papercrafting magazine, produced and sold nationally, on a quarterly basis
  
• Owned by Fusion Design Group, advertising sales and subscriptions are managed in-house with clients including Scotch 3M, Fiskars, Croxley, Pelikan Artline, Canon, Stampin' Up!, Craft Co, Jasco and more
  
• Design and production of unique New Zealand focused, 12" x 12" scrapbooking papers, sold nationwide
  
• Supported by web (www.up2scrap.co.nz) and blog sites (http://up2scrap.typepad.com)
  
• Papercrafting classes arun locally and at national expos, under the Up2Scrap brand