Fusion Design Group takes pride in providing a growing number of regional and national clients with innovative and effective branding solutions. Fusion believes in taking an consultative and research driven approach to all branding projects, ensuring that the brand personality and projected image of any business organisation fits well beside the range of products and services that are supplied to their target markets.
During 2000 Fusion Design Group made a substantial contribution to developing our programme of rebranding from "Palmerston North Showgrounds" to the new profile as "Arena Manawatu".
The subsequent skill, professionalism and ability to deliver, competencies of Steph Milne and her team coupled with a balance of creativity and market knowledge, very quickly gained the commendations of this Board.
Throughout the process of logo and brand development Steph demonstrated considerable patience and understanding especially in workshop sessions with the Board, management and our user organisations.
The rapid adoption of the new Arena Manawatu logo, brand, colour scheme and material has been an outstanding success, especially noting that the previous name and image after 115 years was so well established.
Colin Dyer
Arena Manawatu
Marketing
