Knowledge To Grow Promotional Material
Land, Transport & Safety approached Fusion to create an 'in-house' brand that would appear on a number of promotional products such as pens and stress-balls, to complement their new system of on-the-job training. The main thrust was to inspire current staff to take on training for NZQA recognised units, while still demonstrating a respect for their existing level of experience. "Knowledge to Grow" was the brand statement chosen and successfully introduced to their staff through the brand visuals. |
