Vision Manawatu Stationery
Vision Manawatu wished to embark on a rebranding exercise that would build on both their previous colour palette and co-brand alongside the regional identity. The result needed to be clever, subtle and contemporary while not being trend driven. The resulting brand used the spot motif to complement the regional identity but further value was added by creating a subliminal version of the layout of New Zealand with the lower North island represented by the brightest and largest spot, showing Manawatu as the centre of a thriving central business district. This was implemented into corporate specifications, stationery, promotional newsletters, website/email banners and corporate gifts and invitations. |
